Should A Wannabe Influencer Pal Cease Using Me for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She makes vlogs about living in our city, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I might be bare-faced, making a strange expression or be captured while eating. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. I feel like our bond has transformed into me serving as her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the energy I invest helping her make content.

I’m grateful that she has helped me with my design career, but I don’t want our connection to become just a ledger of favours. I don't believe she’s fake or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being recorded, edited, or shared for an audience. I’m not a accessory for her online persona.

The Defence: The Content Creator's View

I hope my friend to see that the content we produce together can get us an opportunity.

I love shooting content. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on TikTok who execute that style of informal, self-made film-making.

Creating content is my version of engaging with life: observing the details, posting them with an viewership that appreciates the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my way of offering access, providing her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we create together can achieve: a foot in the door. I know not all people likes being on camera, but often unplanned moments is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but friends support one another in small ways. I thought filming a short video here or there would be fun for her. Innovation thrives in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly sometimes is part of how I record our time together.

I value Beth’s friendship deeply and want to avoid content creation to come between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This is not about power, it’s about sharing my world while still respecting hers. Obviously making content is not a substitute for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is content. She must to respect Beth’s privacy.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it’s not for everybody. It was kind she has helped her friend professionally, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Zachary Valdez
Zachary Valdez

A tech journalist with over a decade of experience covering emerging technologies and digital innovations.